Base & Pennylane: your modular financial hub for managing without silos

When your tools don't talk to each other, you pay

Shopify for online sales, Amazon to reach new customers, Stripe for payments, an ERP for inventory, Excel to put it all together.

The result: hours of manual consolidation, discrepancies in figures to be traced and a view of your cash flow that arrives - always - too late...

What if your accounting finally became a module integrated into the same hub as your sales, payments and inventory?

This is exactly what the Base–Pennylane integration enables: an architecture where accounting aligns directly with your e-commerce channels.

The challenge of fragmented financial stacks

For a fast-growing SME, each new tool represents progress... but also a new source of isolated data. You can imagine the consequences this can have:

• Financial flows disseminated between marketplaces, payment tools and logistics,

• Manual re-entries are a source of errors,

• Financial decisions made on incomplete data.

In short, a waste of time and, above all, of margin. Hence the need for a smart hub.

Base: e-commerce platforms united in a single hub

As you will have understood, when you are an e-commerce retailer, growth often rhymes with multiplication of channels : Shopify, WooCommerce, Amazon, Cdiscount, Stripe, PayPal, carriers… Each brings value, but also its share of scattered figures.

Base addresses this exact problem. Base offers a centralized hub that brings together the most popular sales platforms and e-commerce tools in one place. Orders, payments, and inventory are automatically synchronized regardless of the acquisition or sales channel, immediately eliminating double entries and inconsistencies between your different tools.

Concretely, you will be able to follow:

• your Shopify and Amazon sales in the same interface,

• associated logistics (shipping, returns),

• payments (Stripe, PayPal),

• and directly synchronize this data into Pennylane (or QuickBooks if you are based outside of France) for smooth and up-to-date accounting.

Base thus becomes the technological backbone of e-commerce activity: all data passes through a single point, avoiding dispersion and allowing a true real-time vision.

Pennylane + Base: when accounting meets the hub

For French eShops, through the integration, sales and billing data collected in Base is automatically sent to Pennylane :

• Accounting entries are generated as they occur,

• The gaps are reduced,

• The accountant has reliable and up-to-date data.

Accounting is no longer “last month’s snapshot”: it becomes a direct reflection of real-time activity.

Benefits for managers and accountants

More visibility for the e-commerce manager:

• Less re-entry, fewer errors, more time.

• Clear cash flow, as sales and payment data flows back seamlessly.

• The ability to add new sales channels without complicating the system.

More advice from the accountant:

• Writings already prepared and structured.

• Less time wasted on monitoring, more time on advice.

• A consolidated view of the customer's multi-channel activity.

Concrete example: a multi-channel e-commerce SME

Let's take the case of an e-commerce SME in sports clothing which generates more than €1 million in turnover .

His challenge: business split between his Shopify site and Amazon, payments scattered across Stripe and PayPal, and hours spent each month crunching the numbers for accounting.

With Base, the company centralizes its sales, payments and inventory in a single hub.

Connected to Pennylane , this hub feeds directly into the accounting: no more Excel, no more discrepancies in figures.

The manager monitors his margins in real time, and his accountant can finally focus on strategic support (cash management, taxation, international growth).

A strategic lever for SMEs and scale-ups

Accumulating tools is no longer enough: you need to make them talk to each other. With Base and Pennylane , accounting becomes an integrated module of your digital ecosystem, perfectly aligned with your sales, payments, and inventory.

At Blendy , we help SMEs and e-commerce scale-ups build this type of virtuous financial process: fewer silos, more clarity, and better control of profitability.

Contact us!

With Blendy , As an international digital accountant , take advantage of all the benefits of digital accounting to accelerate your financial process and develop your business.

Pennylane , Dext , QuickBooks and Stripe certified , we support digital, e-Commerce, ESN, SaaS companies in France and internationally .