Marketplaces like Amazon and Etsy are constantly evolving, and 2025 is no exception. New regulations are looming, and it’s critical for French and European sellers to understand these changes in order to adapt effectively.
Here's a look at the main changes coming soon. For more information, our team can also help you see things more clearly.
Increased responsibility of online platforms
The European Union is considering strengthening the liability of e-commerce platforms for dangerous or illegal products sold on their sites. This customs reform would require these platforms to provide data before the arrival of goods in the EU, allowing authorities to better control and inspect packages.
Currently, EU consumers are considered the importers, but this proposal would shift this responsibility to platforms, which would also be required to collect customs duties and VAT.
Application of the Digital Services Act (DSA) and the Digital Markets Act (DMA)
The Digital Services Act (DSA) and the Digital Markets Act (DMA) came into force on November 16, 2022 and November 1, 2022, respectively. These regulations impose significant obligations on online platforms, such as social networks, marketplaces and search engines, as well as hosting services.
The main objective is to guarantee the safety of users and protect their fundamental rights. These laws particularly affect the "very large online platforms", such as Google, Facebook, Amazon and TikTok, (but also Shein or Booking) which must comply with these rules since 2023 already.
Concretely, they impose stricter moderation of illegal content, more transparent management of complaints and disclosure of algorithmic practices.
Introduction of Swiss VAT on Etsy
Since January 1, 2025, new legislation in Switzerland requires marketplaces, such as Etsy, to charge 8.1% VAT on all items sold to buyers whose delivery address is in Switzerland, regardless of the seller's country.
Implementation of the General Product Safety Regulation (GPSR)
The new European Regulation on General Product Safety (RSGP or GPSR in English) came into force on December 13, 2024.
The text aims to strengthen consumer protection by ensuring that products sold in the EU are safe. Professionals will have to assess the risks and safety of their products before marketing them.
The new requirements
Strengthening product safety
The GPSR requires manufacturers, importers and distributors to ensure that products placed on the European market are safe. They must assess potential risks and provide clear information to consumers on the correct use of the products.
If dangerous products are detected, corrective measures, such as recalls, must be implemented promptly.
Increased obligations for online marketplaces
Online sales platforms, such as Amazon and Etsy, now have increased responsibilities. They must verify that products sold by third parties on their sites comply with European safety standards.
In the event of non-compliance, they are required to quickly withdraw the products concerned and cooperate with the authorities to prevent any risk to consumers.
Traceability and transparency
The regulation places emphasis on the traceability of products throughout the supply chain. Economic operators must be able to identify their suppliers and the companies to which they have supplied products.
This requirement aims to facilitate rapid action in the event of detection of dangerous products.
Implications for sellers
These new regulations require sellers to adapt to remain compliant and competitive. Here are some recommendations:
Stay informed : Regularly monitor legislative updates and communications from the platforms on which you sell.
Ensure product compliance : Check that your products meet current safety standards and have the necessary documentation.
Adapt your tax strategy : Understand the implications of new taxes, such as Swiss VAT, and adjust your prices accordingly.
Collaborate with platforms : Maintain open communication with marketplaces to understand their expectations and benefit from their support when needed.
In summary, the year 2025 will bring its share of challenges for sellers on marketplaces. However, by staying informed and proactive, it will be possible to transform these obligations into opportunities to strengthen consumer confidence and improve the quality of the products offered.
Still have questions? Contact us today to find out how we can help you integrate these new e-commerce requirements into your business too.
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